We turn new ideas into digital products and services: analysis, design, AI prototypes, development and go-live, with one team from start to finish.
We are a software development, technology consulting and AI consulting company based in Parma. We work with businesses that want to improve what they have already built, and with those that need technology to build something new.
Our value comes from combining technical expertise with an understanding of the client’s business: that is how we define the project, choose the technologies and build solutions designed to become part of real processes.
0→1
from idea to product in production
We don’t start from the technology to use, but from the need to address: we analyse the context and define the tools and skills needed to reach the solution.
We assess where artificial intelligence can become a real capability of the new product, defining its possible applications, feasibility, integration and development.
We build custom software starting from specific needs, creating a solution designed for the context in which it will operate.
We turn features and requirements into clear, concrete user experiences, defining how people will use the product before it is even built.
We design products that can talk to existing systems, building the necessary connections and automations in from the start.
We support the client in defining the project, analysing needs and technology alternatives to turn the initial idea into an achievable path.
Real projects, in different contexts, built with a broad and up-to-date stack.
14 +
case studies published
From healthcare to industry, from retail to sport.
8
industries served
Different contexts, one method.
40 +
technologies in our stack
Web, mobile, back-end, cloud and IoT protocols.
2 M
visits a year on Judge Rules
A platform we renewed and evolved.
Each project is read through three elements: the division, the services involved and the technology stack used.
ARSERA CREO Mutti
ARSERA CREO STEM
ARSERA CREO FrescoBreak
A structured but flexible process: a continuous evolutionary cycle that grows with the company. Each phase helps make better-informed decisions and reduce uncertainty.
Shaping the needs.
We start from the company’s goals, requirements and processes to understand the context. We assess what exists and define clearly what is really needed.
Understand first. Then design.
We analyse systems, flows, data and integrations to find issues and constraints, and assess where AI can be applied usefully.
Refine before building.
We define solution, architecture, technologies and user experience, sharing choices and priorities so we can adjust before the next phases.
Every choice has a reason.
With AI-assisted prototyping the client sees how the solution will take shape before development, and can validate it in time.
Control, quality, transparency.
We turn the project into software with continuous checks, testing and regular reviews with the client along the way.
From project to reality.
We release to production and verify that everything works: the solution goes live in its real context.
The project keeps growing.
We follow the solution over time and evolve it as needs, technologies or processes change.
We work with large companies, SMEs and startups. We take on every kind of industry, bringing to each what we have learnt in the others.
Connected operating rooms, medical transport, staff portals.
Production and management control, ERP integration.
Devices connected via BLE, NFC, MQTT, telemetry and remote control.
Tools for sales networks and in-store checks.
Smart services with in-app payments and real-time inventory.
Platforms for competitions, live scores and athlete communities.
Outsourced development on products for public bodies.
Advergames and digital experiences for international campaigns.
Many clients have worked with us for years: for them we have become part of the internal team.
In almost 5 years we have built much more than an app: a whole cloud system for programming, diagnosing and maintaining our automatic doors. ARSERA combines deep technical expertise with the ability to understand the client’s business processes.
What began as an occasional collaboration has made ARSERA an important part of our internal team. We found not just a supplier but a partner that pushes and guides us towards innovation and walks with us into our future.
We needed a mobile app able to grow with our project. In ARSERA we found a flexible, attentive and skilled partner, with whom we are building a tool that keeps evolving.
Professionalism, speed, expertise and the ability to anticipate the future. Our partnership with ARSERA is a long-term business relationship: we found the reference partner able to anticipate trends and follow each client’s needs closely.
Tell us your idea: we turn it into a prototype, then into a product.